Dan Martin for NME Reviews Said:
‘Hype’ is a disgusting word. But when an album, which was a self-declared phenomenon before it was even an album, appears to be an experiment in hype itself, it becomes an unavoidable part of the conversation. There’s been a suspicion in the epic run-up to the release of Lady Gaga's second-and-a-half album that she’s just been being deliberately ridiculous just to piss people off. But then, having a go at a pop star for being ridiculous is in itself as ridiculous as having a go at a brain surgeon for being too hung up on all the neurosurgery.
There’s another possibility here though. In our man Peter Robinson’s (rather amazing) cover feature the other week, she expressed genuine surprise that people found ‘Born This Way’ the song something of an ‘Express Yourself’ parody. The suggestion actually moved her to tears. It’s in the nature of artists to miss the blindingly obvious about their own work.
But for the entire world to have the exact same instantaneous reaction, to the point where the words ‘Express Yourself’ began trending on Twitter, suggests that comparison holds water. You’d think somebody – somebody – in her team could have noticed. It’s just possible that Gaga is now such a powerful entity that everybody was just too scared of losing their jobs to point it out.
There’s another possibility here though. In our man Peter Robinson’s (rather amazing) cover feature the other week, she expressed genuine surprise that people found ‘Born This Way’ the song something of an ‘Express Yourself’ parody. The suggestion actually moved her to tears. It’s in the nature of artists to miss the blindingly obvious about their own work.
But for the entire world to have the exact same instantaneous reaction, to the point where the words ‘Express Yourself’ began trending on Twitter, suggests that comparison holds water. You’d think somebody – somebody – in her team could have noticed. It’s just possible that Gaga is now such a powerful entity that everybody was just too scared of losing their jobs to point it out.
It would certainly bear out the chain of events that led to that appalling, badly-photoshopped mess of a cover image getting signed off. And if that’s the case then we really are in new territory for mainstream pop music, where somebody at the absolute peak of commercial heaviosity is able to operate with the artistic imperative of a David Bowie without an iota of outside interference. What you definitely cannot fault about this album is the scale of its artistic ambition.
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